Qualitative data
analysis
What we do
We offer in-depth qualitative and mixed-methods analyses support, from preparing and coding data to identifying themes, patterns, and narratives using advanced software such as NVivo, Atlas.ti, and Dedoose,
Data preparation
We begin by organizing and structuring all qualitative materials, transcripts, interviews, focus group discussions, observation notes, and other field documentation. This process ensures that your data is clean, well-formatted, and ready for systematic analysis. Attention to detail at this stage allows for greater accuracy and depth during coding and interpretation.
Coding and categorization
Our team develops systematic codebooks tailored to your research objectives and theoretical framework. We apply thematic or content coding techniques to identify key concepts, ideas, and relationships within your dataset. Whether using deductive (theory-driven) or inductive (data-driven) approaches, our structured coding ensures consistency and transparency throughout the analytic process.
Thematic and content analysis
We conduct thematic and content analyses to uncover underlying patterns, narratives, and meanings within your qualitative data. By examining themes across participants or contexts, we help reveal insights that explain the “why” and “how” behind observed trends. The result is a nuanced understanding that gives voice to participants and contextual depth to your findings.
Mixed-methods integration
Where projects combine qualitative and quantitative components, we support the integration of both strands into a cohesive analytical framework. We help align data collection, coding, and interpretation across methods to ensure triangulation, complementarity and coherence. This integration strengthens conclusions and provides a richer, multidimensional understanding of the research problem.
Interpretation and reporting
We translate qualitative findings into compelling narratives that illuminate core insights and practical implications. Our reporting emphasizes clarity, structure, and relevance, highlighting both participant perspectives and overarching patterns.
Software expertise
We work with leading qualitative analysis tools such as NVivo, Atlas.ti, and Dedoose to code, organize, and visualize your data efficiently. Our expertise ensures accurate analysis, transparent workflows, and easy retrieval of evidence to support findings and conclusions.